Hi, I'm Lana.

I'm a UX designer with over 10 years of experience across e-commerce, enterprise, and consumer tech — with strategy and service design skills to boot. I started my career at advertising agencies in New York City, where I developed a sharp eye for brand, audience, and the kind of design that actually moves people.

I've worked with a broad range of clients across websites and apps — from ad agencies to in-house product teams — and bring that cross-disciplinary perspective to everything I do. I thrive within constraints, enjoy challenging norms when it matters, and do my best work alongside diverse, multi-disciplinary teams. I also have a healthy curiosity for all things design and user psychology!

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Lana Voynova

Outside of Work


When I'm not designing, I like to keep busy with activities that add play to both mind and body. I perform improv with Bandit Theater in Seattle and do stand-up comedy — I enjoy the teamwork required to create a successful improv set as much as the writing process behind a great 5-minute routine.

To stay active, I practice Acro yoga — a sport that combines creativity, trust, and collaboration with others.

Bandit Theater — Inkprov Acro yoga — Seattle

Education & Certificates


IDEO UHuman-Centered Service Design Certificate · Completed Winter 2022
School of Visual Concepts (SVC)Writing for UX · Completed Spring 2018
Pratt InstituteM.S. Communications Design
School of Visual Arts (SVA)Continuing Education — Graphic Design and Advertising
Pace UniversityB.B.A. — Marketing, Advertising

Recognition & Speaking


Winner — Best Buy Innovate 2022Company-wide hackathon, leading UX for Earth Day info modules
Panelist — Convey UXChallenges in Enterprise UX · Seattle, WA 2020
Speaker — Seattle Interactive ConferenceDesign for Distribution Centers · Seattle, WA 2019
Virtual Ignite Talks"UX Design In a Post-Apocalyptic World" · 2021
Shortlisted — Cannes Lions 2016United Therapeutics Oncology — Skivolo app
Winner — re3Storyhack Hackathon'Most Likely to Reach New Audiences' · New York, NY 2014
Speaker — Quantified Self NYApplying tracking data to healthcare · 2014
Speaker — Big D Design ConferenceWhy UX Designers Should Be Involved in Healthcare · Dallas, TX 2014
Presenter — Healthcare XD ConferencePatient Innovators panel · Boston, MA 2013

Clients I've Worked With


AmazonAmtrakBayer Oncology Best BuyFDAFerrari FilsonFreshDirectFrye Footwear Home DepotHoneywellIBM Johnson & JohnsonKIA MotorsMercedes-Benz MicrosoftMSKCCNovartis StarbucksStarwood HotelsT. Rowe Price United TherapeuticsVerizonVictoria's Secret

Skills & Tools


FigmaSketch AxureInVision Adobe CSService Design UX StrategyUser Research PrototypingWireframing UX WritingCard Sorting User JourneysPersonas Cross-functional Collaboration