Hi, I'm Lana.
I'm a UX designer with over 10 years of experience across e-commerce, enterprise, and consumer tech — with strategy and service design skills to boot. I have a healthy curiosity for all things design and user psychology.
I've worked with a broad range of clients across websites and apps — from advertising agencies to in-house product teams. I thrive within constraints, enjoy challenging norms when appropriate, and do my best work in diverse, multi-disciplinary teams.
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Outside of Work
More coming soon — hobbies, interests, and what keeps me curious outside of design.
Education & Certificates
IDEO U
Human-Centered Service Design Certificate · Completed Winter 2022
School of Visual Concepts (SVC)
Writing for UX · Completed Spring 2018
Pratt Institute
M.S. Communications Design
School of Visual Arts (SVA)
Continuing Education — Graphic Design and Advertising
Pace University
B.B.A. — Marketing, Advertising
Recognition & Speaking
Winner — Best Buy Innovate 2022
Company-wide hackathon, leading UX for Earth Day info modules
Panelist — Convey UX
Challenges in Enterprise UX · Seattle, WA 2020
Speaker — Seattle Interactive Conference
Design for Distribution Centers · Seattle, WA 2019
Virtual Ignite Talks
"UX Design In a Post-Apocalyptic World" · 2021
Shortlisted — Cannes Lions 2016
United Therapeutics Oncology — Skivolo app
Winner — re3Storyhack Hackathon
'Most Likely to Reach New Audiences' · New York, NY 2014
Speaker — Quantified Self NY
Applying tracking data to healthcare · 2014
Speaker — Big D Design Conference
Why UX Designers Should Be Involved in Healthcare · Dallas, TX 2014
Presenter — Healthcare XD Conference
Patient Innovators panel · Boston, MA 2013
Clients I've Worked With
Amazon
Amtrak
Bayer Oncology
Best Buy
FDA
Ferrari
Filson
FreshDirect
Frye Footwear
Home Depot
Honeywell
IBM
Johnson & Johnson
KIA Motors
Mercedes-Benz
Microsoft
MSKCC
Novartis
Starbucks
Starwood Hotels
T. Rowe Price
United Therapeutics
Verizon
Victoria's Secret
Skills & Tools
Figma
Sketch
Axure
InVision
Adobe CS
Service Design
Wireframing
Prototyping
User Research
Persona Development
User Flows
Journey Mapping
Card Sorting
Responsive Design
Visual Design
UX Writing
UX Strategy
Photography