MRY / LBI · GLO Science · 2013
GLO Science website redesign
What is GLO Science?
GLO Science is a professional teeth whitening brand — known for their patented GLO (Guided Light Optics) technology that combines heat and light to whiten teeth faster and more effectively than traditional methods. At the time of this project, GLO was a growing direct-to-consumer brand looking to establish a stronger digital presence and drive e-commerce sales.
Overview
As UX Designer at MRY / LBI, I redesigned GLO Science's website from the ground up — meeting directly with the company's founders to understand their vision, then translating it into a digital experience that balanced brand storytelling with e-commerce conversion. The brief required understanding both the science behind the product and the aspirational lifestyle the brand represented.
The Assignment
- Translate the GLO Science brand into the digital world
- Increase awareness and credibility of GLO in new users
- Increase retention and sales on gloscience.com
- Improve people's lives and empower them to GLO by giving them the tools and knowledge
Current Site
Understanding what existed before redesigning
Current site — homepage
Current site — interior pages
Inspiration
Visual and tonal inspiration — establishing the design direction
Iteration
From sticky notes to sketches
Sticky notes — mapping content priorities and user needs
Sketch — homepage layout exploration
Sketch — navigation and content hierarchy
Sketch — e-commerce and product detail exploration
Wireframes
Structuring the experience
Site map — full IA and content structure
Homepage wireframe — hero, product intro, and editorial sections
Navigation wireframe
Header and footer wireframe
Shop wireframe
Design
Key page designs
What is GLO? — brand education page
Product line page
GLO Brilliant detail page
Cart modal
Cart page
Checkout page
Final Design
Final design — screen 1
Final design — screen 2
Final design — screen 3
Outcome
The redesigned GLO Science site launched with a stronger brand presence, clearer product storytelling, and a more streamlined e-commerce experience. Working directly with the company's founders ensured the digital experience authentically reflected their vision for the brand.